Category: CRM & Emails

Emailing is not dead

You would think that in 2016 emailing is old-fashioned and declining. The answer is: no! 1,4 billion emails have been sent in 2015 only in France. Besides, Mailjet has conducted a study¹ in 2014 to analyze their customers’ behavior and practices of email marketing....

What is Marketing Automation ?

We have introduced you earlier to outbound and inbound marketing.  Now, Let’s talk about “Marketing Automation”. You have probably heard that term but do you know what it is?   “Marketing automation is a collection of tools designed to automate a company’s marketing...

Customer experience optimization

What is customer experience? According to a Harvard Business Review article “The truth about customer experience” we can define a customer experience as a customer’s “end-to-end journey”. A “purchasing journey” includes more than just some touchpoints in the customer...