Category: Data Science

Data Driven Marketing

Nowadays, marketing in a company HAS to be and IS necessarily data driven! In fact, one moved from in-bound marketing to all-bound marketing, targets are now buyers personas which can be associated with an extremely complex customer journey. Furthermore instead of...

Ethical issues of Big Data

Companies can easily collect and analyze large amounts of customer data but what about the ethical use of this data once collected? The issues are important and concern us all. Companies collect data either because of compliance requirement or because the technology...

How will engineers avoid drowning in data lakes ?

Drowning The word might be confusing, as the idea behind data lakes is still misunderstood. Take a second to imagine a wide blue lake. The difference between this lake and a normal lake is its contents. While a normal lake is filled with arranged H2O molecules, the...