Category: Social Media

Social listening: Why should you care?

By end of 2019, 2,77 billions of people will be active social media users worldwide. Social media has become a great resource to gather customer insights. Data collected through social media give brands a unique opportunity to get authentic and unbiased insights. ...

Trust and the Value of Disclosure in Marketing

In my previous article, I talked about social media influencers, sponsored content and corporate greed. I am now following up with a few thoughts surrounding the disclosure of sponsored content in advertising. Disclosure is one of the cornerstones of advertising, but...

KOL Guide: How to choose a right social media platform?

Sunny, gorgeous weather and blue skies, it is an ordinary Friday morning. I was walking into the office with my coffee just as per usual. I sat down in front of my desk, logged in all of the working accounts, and felt fully prepared for everything. TGIF!   A few...